Sleep in Wonderland - New ways of experiencing the bedroom
The boundary between night and day is becoming increasingly blurred. Whereas once nightfall was a gateway to rest and sleep, today we can barely catch the exact moment when night begins. And when that moment arrives, rest and sleep are just two of the many options available. Sleep in Wonderland is also this: a study of new ways to experience the night-time space, with which Alf DaFrè presents its new collections.
With Sleep in Wonderland, Alf DaFrè recounts a new way of experiencing the night
With Sleep in Wonderland, Alf DaFrè recounts a new way of experiencing the night: a suspended, fluid and personal space. The campaign, created in collaboration with renowned fashion photographer Mattia Parodi and Studio Blanco, interprets the bedroom as an emotional and narrative environment, where light, atmosphere and materials interact with our daily lives and new relaxation habits.
The new PAAL bed
The new PAAL bed, characterised by solid solid wood legs that support a lacquered structure and headboard, comes to life in a cosy, intimate and almost dreamlike atmosphere. A kaleidoscope of shapes, colours and materials in which PAAL transforms the bedroom into a personal and contemporary refuge, capable of hosting new functions and moments.