The Alf DaFrè – Valdesign Milano Flagship Store is officially open.
An architectural space where the company's potential is fully
expressed, creating a warm and welcoming environment, inspired by the
shades of the Torre Velasca.
Alf DaFrè and Valdesign propose their own idea of store,
freeing itself from the traditional concept of shop and dialoguing with
contemporary design. In the present made up of fluid houses in which a
single envelope is shaped without traditional diaphragms, the Alf
DaFrè – Valdesign modular furnitures become a decorative and functional
tool at the service of the designer's creativity.
The Alf DaFrè Flagship Store therefore does not present compositions as an end in themselves, but faces
the problem of modeling an architectural space in order to make it a
house with its own path, its own functions and its own emotional
systems relate to the complements through a color palette, working
tone-on-tone, enhancing the different wooden textures and giving color
accents that make you emotionally perceive the diversity of the
In collaboration with
- Carpets: GT Design
- Lighting: Panzeri
Via Rugabella 1, 20122