Sleep in Wonderland – The night as a new landscape to inhabit with the new Alf DaFrè night collections.
The night is no longer just a time for rest. Time is fluid: day blends into night, and with them, our rituals. Work, relationships and notifications enter the bedroom, which from a place of transition becomes a living space, a refuge and a gentle rebellion against hyper-productivity. Here, we celebrate a new intimacy made up of time for ourselves, for doing nothing, reducing hyper-productivity with small acts of resistance to the accelerated pace of everyday life.
With Sleep in Wonderland, Alf DaFrè describes a new way of experiencing the night: a suspended, fluid and personal space.
With Sleep in Wonderland, Alf DaFrè describes a new way of experiencing the night: a suspended, fluid and personal space. The campaign, created in collaboration with renowned fashion photographer Mattia Parodi and Studio Blanco, interprets the bedroom as an emotional and narrative environment, where light, atmosphere and materials interact with our daily lives and new relaxation habits.
The Rovì, Grand Voile, Paal, Voile, Levante, Nadir, Mei collections and the new Mocha Mousse finish come to life in cosy, intimate and almost dreamlike atmospheres
The Rovì, Grand Voile, Paal, Voile, Levante, Nadir, Mei collections and the new Mocha Mousse finish come to life in cosy, intimate and almost dreamlike atmospheres. A kaleidoscope of shapes, colours and materials in which design becomes a sensory experience, capable of transforming the bedroom into a personal and contemporary retreat.